Are you a Private Doctor, Health Professional, or have a business in the Medical Industry?

You’ve come to the right place.

We specialize in health and medical website designs. Just for you!

Uniquely Designed, High Converting, and Easy To Use Websites

We make it insanely simple for you!

“Harrison builds WordPress sites at lightning speeds. I need several different supplement and health sites created on the spot, and he delivered with much attention to detail and design. I didn’t need to worry much about the web design as he intuitively understood what I needed built for my projects.”

Travis Jamison

Health Supplements • Vietnam

Make your medical website design process insanely easy. Get the FREE checklist guide today!

Doctor, Doctor, You Need a Website

If you’re a medical practitioner, a surgeon, a dentist or a psychiatrist you need your own website, if you don’t have one already. The world needs to know you exist, what you do, what you specialize in, when you’re available and maybe even allow them to set up appointments. You don’t necessarily need the world to know, just your town. But if you’re a specialist in something, then yes, the world needs to know. Other professionals go through Facebook by creating business pages. But Facebook looks generic and does not reflect what you do and who you are. Your own dynamic practice website would be much better and if done right, would show how much you value your practice and visitors can get an idea of your personality. Your website is more than your billboard or online signage, it’s an extension of your practice. If you want to use Facebook or other social media, then use it to direct people to your site.

The Value of a Practice Website

Many medical professionals overlook the importance of having a website. They may already have websites of their own, but these often consist of short-lived, bland two-page about-me sites that don’t really tell much. Medical practitioners are a busy bunch but plenty don’t have much to do because people don’t know they exist. No one looks at the yellow pages anymore. Creating an attractive online presence can attract more patients as the magic Google is the go-to place right now. Medical practitioners without websites are missing out on leads. People could be on Google as you read this, looking for your specialty and finding someone else.

The Effective Website

But having a website is not enough. Your website does not have to look like your prescription handwriting. It has to be attractive, it has to be fast; it has to be dynamic enough to look good on a smartphone and most importantly as a medical practitioner, it has to be organized and easy-to-use.

If you already have a website, you may need to consider the aforementioned points. Yours may be pretty with a lot of pictures and animation but if it’s as slow as the blood flow of a cholesterol-blocked artery, then visitors might move elsewhere. If they can’t find how to reach you amidst all the text, pictures and ads, there’s always the next search result.

Effective websites follow trusted design fundamentals based on years of behavioral study of internet users and simple psychology. Clarity and brevity of information is important with some details if needed. Easy navigation through organized menus and warm, soothing colors to make prospective clients feel welcome.

Important Points

Here are some important points to consider in creating or improving your medical practice website:

  • Make a clear call to action – your website should let your visitor see clearly the stuff he/she might want to do. See the details of your work, subscribe to a newsletter, contact you for inquiry and request for an appointment. These options should be clearly and easily accessible. Your website for example, could use an obvious big green button that says “REQUEST FOR AN APPOINTMENT”, always visible at the upper right corner of your site, much like those big Download buttons many websites cook up.
  • The website must be responsive and adaptive – patients and/or their relatives looking for help do not have time for slow, flamboyant websites. The next page should appear after tapping a link or button. More importantly, the website should be usable through mobile devices such as smartphones and tablets that may have slow connections. In case visitors need help immediately, you can easily be notified by your website.
  • Showcase your work – most professionals need a portfolio and for medical practitioners, a well-designed medical practice website is the best place to do it. Incorporate your latest work on your main page and a separate page for all the rest. Pictures and short videos will help as long as they’re not too graphic. Acquire testimonials from your patients if possible. Your work is your product and nothing beats a good review.

“Harrison is simply awesome. Having previously hired inefficient web developers in the past, it was nice to see the completion of my maternity band WordPress site, Bellyluv. He used effective visual design and graphics to help with improving the conversion on my website. He’s professional from start to finish and you will not regret hiring him for your web design project.”

Christina Hemming

Maternity Bands at Bellyluv • Maui, Hawaii

Need a personal doctor website design that gets you more leads, and more sales? Get the FREE checklist guide that shows you how!

Effective Health and Medical Website Design

In today’s high-bandwidth web access, it takes an average of seven seconds for website visitors, including potential clients to evaluate a website. If a website loads too slowly, something’s amiss and they move on to what’s next on the search results. Then again, if the site loads fast, poor design can contribute to a lack of effectivity for your website. Health and Medical websites need to look clean, organized and easy to navigate, otherwise, turning visitors into patients becomes a challenge. If you already have a website or are thinking of creating one, here are five points to ponder:

Five Elements of Highly Effective Medical Website Design

1) It’s all about presentation

Prospective patients think of doctors as being clean and organized in everything other than their handwriting. Some bedside manners need work too but that’s after the prospect becomes the patient. For the prospect to become the patient, medical practitioners need to have a convincing website. One that’s polished and up-to-date. What would visitors think if the last surgical performance or last successful therapy was from six months ago?

The site needs to be clean and inviting. Free of intrusive ads, but if there needs to be ads, they should be well-placed and out of the way. The site needs to be responsive and not to flashy, in every sense of the word. The design should also be compatible with most mobile devices which is what people use these past few years instead of computers. About 17 million Americans access medical info and services on mobile devices according to comScore and for that to happen, the design needs to be clean and simple.

As mentioned being up-to-date is important and that means posting newsletters, blog posts and other information about whatever practice you’re in. That provides patients information on your work thus boosting their confidence in you and your clinic. Including relevant photos and video is recommended but avoid using more than necessary or risk slowing down your site. Also, if possible, it’s recommended to feature shots that are professionally taken for that good impression.

2) The Right Message

Website visitors are mostly those that need help with specific ailments and conditions while others just want your contact info to sell you something. The former needs to know that they have nothing to worry about. They need to be confident about their prospective physician or specialist. Your website’s main message should be “Choose me, here’s why.”

As mentioned, not every medical professional is blessed with a good bedside manner so it’s recommended that a marketing professional to do the spinning and say, “You are welcome, we are here and we are at your disposal.” Also, if your practice or clinic has something that should be in the Guinness Book, it wouldn’t hurt to include it. Realigned most number of slipped discs in Dakota or how about shaping the best breasts in the Bronx.

3) Functionality

So the website looks great. But does it work like it should? Does it easily lead visitors to whatever they’re looking for such as a list of doctors grouped by specialty? Does the website show the clinic’s schedules and allow for booking? One suggestion is to have a concise but easy-to-navigate menu system to quickly lead visitors to your list of services, list of medical professionals, appointment booking page and a FAQ page.

Having an informative FAQ page should spare you from answering common questions from patients. The patients will know what they’re getting into and save time by discussing the finer details when they finally come in contact.

When it comes to website design and functionality, there are tested design principles that need to be followed. Seek out developers that work well with these principles and your wishes at the same time.

4) Meaningful Content

Providing the right information is key to a successful website especially for Health and Medical. Prospective clients look for competence and expertise. Blogs are an effective way of giving information to prospective clients about your clinic’s various services. You could provide layman’s versions regarding the various practices and procedures performed in your clinic, doctor’s profiles, what’s new in medicine with regards to your specialties as well as information about various diseases and conditions treated. As previously mentioned, this content needs to be up-to-date, supported by professional images and short video.

5) Call Patients to Action

Like eBay or Amazon, spur prospective clients into action to add your services to their shopping cart as quickly as possible. This doctor or clinic can help me. Click! If possible, that action needs to happen within the visitor’s first few minutes of being in the website. One way is to include a subtle but noticeable “Contact Us” or “Request for an Appointment” button or link on every page. After absorbing some of the info provided, these buttons and links should always be at the ready, functional and alive.

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Why Should Medical Practitioners Have a Website?

Most businesses have a website in one form or another. It may be a blog, a privately-hosted comer site, a web-hosted landing page or a Facebook business page. A private medical practice equates to a small business while clinics and hospitals are basically medium to big business. And businesses especially medical practices need websites.

No one looks at yellow pages anymore. Those big books now live on in various search engines, first and foremost, Google. Prospective patients now spend more time online looking for clinics or medical practitioners that can help them for their health issues. Now that Americans are more health-conscious than ever, about 50-90 million people surf about health-related questions, read about health-related scientific studies that determine whether coffee is good or bad on any given day. The internet has taken the place of TV in determining people’s decisions on many aspects of life including health care.

So it makes a lot of sense as a medical practitioner or one that runs a health and medical-related business to have a website. Anyone can now build a website but not everyone can create a proper health and medical website.

Medical practice websites must be attractive, interesting, concise, well-organized and easy-to-navigate. It must look as clean as a doctor’s clinic or operating room but not empty and medical and health websites that follow such principles benefit from increased patient marketability through:

  • Proper communication of the practice’s mission, location and list of services to prospective patients
  • Easy-to-access patient services such as online booking or downloadable forms plus turn-by-turn directions to the practice
  • Providing additional information on health topics, clinic updates and personal updates for respective patients.
  • The mere presence of a credible website suggests a credible up-to-date practice that makes use of modern technology.
  • Enhanced professional image among colleagues, a good portfolio for prospects and increased overall presence.

Convinced and Ready

For medical and health practitioners convinced and ready to have a website or improve on their current, Whale Pod Works has over 5 years of experience in developing websites for a wide variety of businesses with a thorough understanding of each business type’s principles, operations, strategies and business flow, medical practices included.

Whale Pod Works has more than sufficient expertise in developing websites for medical practices, medical societies and medical-related professional organizations. This experience gives Whale Pod Works the competitive edge versus other website developers.

Whale Pod Works also has a though understanding on the psychology of web site visitors in tune with various established web design principles. This makes our websites optimized, responsive, organized and in tune with your business. Having such a website should decrease the staff’s telephone time but at the same time increase appointments and allocate phone calls to solid transactions. Whatever the practice, whether its urology, cardiology, radiology, obstetrics, pediatrics, geriatrics, internal medicine, family medicine, dentistry and dermatology, our extensive experience can help you.

Whale Pod Works has been helping people in all lines of work since the year 2000 and has developed websites for over 5000 clients, many of whom are medical practitioners. We also guide our clients on proper website practices during and after deployment and insist on the merits of keeping updated.

Medical websites should remain updated in order to keep being effective in areas such as

  • Staff changes
  • Location changes
  • Contact info changes
  • Insurance plan updates
  • Marketing campaigns

And the website should be worthy of being called a medical website through the following principles

  • Having a proper color scheme for readability
  • Sufficient amount of white space to prevent sensory overload
  • Fast loading times and responsiveness
  • Consistent theme, design and navigation
  • Sharp images and video of office, patients and medical staff
  • Simplicity in use and content

In today’s world, not having a sign of a website online is a sign of no business. So a website, a medical practitioner should not be without.

“I absolutely love my website. Not only is it colorful and exactly what I imagined, but it’s also optimized to get people to sign-up on my newsletter list. Harrison hand-held me through the entire process and I definitely appreciated his creative input in defining the best website to showcase my health and nutrition expertise. If you want a “happy” and “healthy” website, you better go with Harrison!”

Justine SanFilippo

Nutritionist at Happy Healthy People • Los Angeles, California

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