Setting up a Travel Website
If you’re looking to set up a travel and tourism website, it has to follow to the industry’s best practices and at the same time adhere to tried and true web standards in order to quickly stand out. Whale Pod Works has worked on websites for various industries including travel and tourism. Our process of web design is founded on a solid content strategy tailored for travel and tours that will inspire visitors to become buyers and later regular customers.
The website needs to deliver the right message to visitors and get them to decide to leave their comfort zone and pursue an adventure. Visitors and customers should also have an avenue in which to share their experiences that benefit your website as well as other travelers. Your previous recommendations may not pan out or a less popular destination could suddenly become attractive. Knowing this will enable your website to adapt as well. Having these features will make your brand a desirable choice for travelers in search of options.
Getting More Traffic
But in order to make a difference and create travel traffic, your travel and tourism website needs to gain as much web traffic itself. People are always looking for info on the best places to visit and with the correct keyword placement of the appropriate destination, that shouldn’t be a problem. Whale Pod Works is adept in the practice of guiding search engines to your website through “crawler-friendly” web design practices. Whatever your website aims to do, to inform visitors of your city, country or town’s attractions or help them book tickets, your site will draw willing travelers by being on the top of search lists.
What is left is being able to close the sale. Your content for a destination must be good and compelling enough to get a positive decision from buyers. What physical and emotional benefits will be waiting for them once there? Will the actual experience be better than the beautiful imagery and testimonials your site offers? Dare them to take the plunge and guide them with easy to use interfaces to make the booking process as painless as possible. Whale Pod Works takes advantage of the best features of the Web 2.0 Internet with designs that help content become more compelling and at the same time displays clear calls to action.
Inviting the Tourist
People become tourists to see and experience new things. There are lots of choices out there and the challenge is getting them to choose what you offer on your travel and tourism website. Here are some tips to make your website stand out.
- Spectacular Photos – make it a priority to choose the best, professionally-taken images of a destination whether it’s a beach, a museum or a restaurant.
- Tourist Climate and Customs Information – it’s important to give customers as much information about their destinations as possible in order for them to be safe and stay out of trouble.
- Links to Resources and other Partners – you can generate income on the side by directing successful buyers to partner establishments such as hotels, cafes and restaurants and help them get around safely by giving links to embassies and authorities.
- Webcam feeds – if possible, solicit webcam feeds from your partners to give visitors a real-time view of their destination.